Short light-hearted videos alongside interesting content has been a welcome relief for many of us. Before this year Tik Tok was predominantly popular among teens and young people but the App’s reach has even extended as far as many of our grandparents this year!
With Tik Tok so popular across all age ranges it presents a unique opportunity to engage various audiences, there are several elements to consider when marketing to different audiences. But some of the key principles of marketing on Tik Tok remain the same.
Arguably the most important principle of all is being in touch with the current trends, Tik Tok trends move quickly and they are consumed quickly such is the nature of this platform, so to stay current is the most effective means of accessing a larger audience and following.
Other useful and effective approaches to be successful on Tik Tok include:
- Adopting approaches and taking inspiration from some of Tik Tok’s most popular users and content creators
- Partnering with influencers, and those creating popular content to directly target the large followings they have already amassed
- Utilising Tik Tok’s own advertising products is another direct approach albeit more costly. This includes: In-feed ads, Branded hashtags, Top View ads, Branded effects, Brand Takeover
- Being selective with posting times ensuring content is posted depending upon the busiest traffic times
- Using your accounts bio to include links and pathways for clients to reach your products and services easily from your page
Finally, one thing that must not be forgotten is for many users Tik Tok is a fun and exciting escapism from everyday life. So, to really appeal to this audience, stay genuine, be fun and interesting and above all don’t forget the essence of what Tik Tok represents.
The last 12 months have sprung many surprises on us all, many of them unwelcome. However, one bright light shining through everything has been the explosion of Tik Tok onto our smartphones.
Short light-hearted videos alongside interesting content has been a welcome relief for many of us. Before this year Tik Tok was predominantly popular among teens and young people but the App’s reach has even extended as far as many of our grandparents this year!
With Tik Tok so popular across all age ranges it presents a unique opportunity to engage various audiences, there are several elements to consider when marketing to different audiences. But some of the key principles of marketing on Tik Tok remain the same.
Arguably the most important principle of all is being in touch with the current trends, Tik Tok trends move quickly and they are consumed quickly such is the nature of this platform, so to stay current is the most effective means of accessing a larger audience and following.
Other useful and effective approaches to be successful on Tik Tok include:
- Adopting approaches and taking inspiration from some of Tik Tok’s most popular users and content creators
- Partnering with influencers, and those creating popular content to directly target the large followings they have already amassed
- Utilising Tik Tok’s own advertising products is another direct approach albeit more costly. This includes: In-feed ads, Branded hashtags, Top View ads, Branded effects, Brand Takeover
- Being selective with posting times ensuring content is posted depending upon the busiest traffic times
- Using your accounts bio to include links and pathways for clients to reach your products and services easily from your page
Finally, one thing that must not be forgotten is for many users Tik Tok is a fun and exciting escapism from everyday life. So, to really appeal to this audience, stay genuine, be fun and interesting and above all don’t forget the essence of what Tik Tok represents.
